These are the two questions I am going to ask on my interviews>
1. Which brand plays an important role in your life and why?
2. Which WOW brand do you like and do you talk to your friends about?
So I decided to try and answer the questions myself before I start interviewing other people. Here are my answers...
Nowadays I can't live without my Blackberry. It's very dynamic and important to gain speed and agilitiy in my job.
And the WOW brand I thought of Budweiser and McDonalds even though I never eat at McDonalds. What impressed me about Budweiser in the US before it came to Brazil is the beauty of the whole package and the American influence in Brazil. The brand is so strong that when I visited the US when I was 18 I made a point of drinking a BUD!
